Rapid Changes in Marketing Tactics Hit Small Businesses

In the past twenty years, marketing has changed more than it has in the last century. Businesses, from the smallest to the biggest, have had to learn a new set of rules and tools. Back in the day, few people even considered what “marketing” meant, because for most people it meant advertising, or perhaps in store promotions. For certain products, there was direct mail. PR meant publicity. A PR person was a publicist.

And then along came the internet, which changed markets into conversations and introduced an entirely new vocabulary: attention economy, brand building, data, inbound, content marketing, SEO, SEM, pay-per-click, reputation management, thought leadership, influencer marketing, CRM, lead nurturing, customer journey, design thinking, conversational marketing, chat bots, and social media. And oh, yes, your online presence itself, the web site or Facebook page.

No wonder you don’t know all these techniques and how to use them, especially if you own a small business. How do you know what to use when? How do you know how to plan?

Fortunately, the City of Scottsdale has asked Stealthmode to help produce a small business series this spring, and I’ve decided to give it the theme “Changes in Marketing You Need to Know About.” It will start on May 8th and meet every Tuesday evening from 6 PM- 7 PM until June 12. The cast of characters (volunteers) is stellar, so if there’s something you need to know about this changed landscape (like what’s worth paying for?) you should come. Here’s the speaker list:

Phillip Blackerby and I will also be available for 1:1 mentoring during the series.

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