How to work successfully with a web design agency

So you have found your perfect web design agency and you’re all ready to get cracking with your brand new website. So what do you do now? If you’ve never been involved in a web design project before you might not know how YOU as the client fit into the equation. How involved do you need to be?

To get the best results when working with a new web design agency, we have some tips for you as the client to follow…

It’s great to sit down, grab a coffee and go over the brief with your web design agency so that they know exactly what you’re expecting. Discuss what the goals are for your new website, what success looks like. Chat about how you would like your website to look, do they need to use any brand guidelines, do you have specific fonts or colours they need to use or are they free to use their creativity. Talk about your audience and who the website is aimed at. What browsers does the website need to support? Most agencies will only support the very latest versions so you might have to let them know if you need your website to work in Internet Explorer 7!

It’s a good idea to plan a go-live date that works for both your web design agency and you, the client. Usually as a web design agency, we never put a website live on a Friday. This is kind of an unwritten rule in the world of the digital agency. The main reason for that is something could go wrong right after the website goes live and if everyone is away for the weekend, generally nothing can be fixed until Monday morning leaving your website broken for two days. It’s good to have a day either side for any potential issues so Thursday at the latest is usually a sensible option. And then you have to decide WHICH Thursday? A simple brochure website could take between 3–4 weeks from start to finish but a more comprehensive website could take 3–4 months so it’s good to plan ahead. Especially if you are wanting to build up some interest in the new website launch or perhaps you want to launch the site around an event you are holding. Whatever the reason for the deadline and go live date, make sure you give your agency plenty of time and ensure everyone agrees to it. Then there will be no tears when the big day arrives!

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