The Art of Working Slowly

By Rosie Tulgetske

The sooner we can cross out that to-do, send off those assets, and file away that project, the more successful we can consider ourselves, right?

Well, not always.

If our goal is always to get things done as quickly as possible-sometimes for no reason in particular-we develop a false sense of urgency and expectations. That unnecessary urgency makes sense, though. We’re conditioned by the internet and all the instant gratification it brings to finish, to move on to the next thing. But to create the most impactful work, I believe we need to combat that mindset and ice those expectations.

After taking some time to personally reflect on my work habits, I’ve found whether or not I work with a sense of urgency, the work always gets finished. Yes, that means a longer day from time to time. But it’s worth it. Taking more time to let loose and explore, carefully crafting and considering solutions rather than doing it quickly to get it out of the way basically guarantees a better result. This isn’t something that only applies to the creative aspect of a project; all stages of a project can be approached this way.

Maybe you need to rethink your timeline for a brand launch. Does it need to be right now, or can it launch strategically to resonate deepest with your audience? A longer timeline can also reveal potential blind spots, allowing for time to dig deeper and push past the most obvious first solution. Your project is worth that level of consideration.

Ideally, all the projects could be approached with a deep level of planning and strategic thinking. But here at Redhead, we get it. Sometimes you’re so busy taking care of all the to-dos that the deadline just crept up on you. And no worries, we still got you. We can work quickly when you need it.

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