Growth Hacking vs Marketing

The Horse — Digital Marketing Process:

The Unicorn — Growth Hacking Process:

So given the level of experimentation, the scope of trying new channels based on channel personas, and going outside of the popular track makes a unicorn what it is — MAGICAL!

And we’re going to explore this magic together throughout this journey.

Some of you might also be wondering why move from using the term ‘growth marketing’ and stopped calling it ‘growth hacking’.

Well, the main reasons are:

1. It’s not about the hacks. Hacks are just fun toys for a unicorn. Replace the word “hacks” in your growth vocab with the term “experiments”.
2. Growth Hacking comes with all kinds of misconceptions.
3. Google Trends for the USA and the world has a clear winner which is ‘Growth Marketing’ over the past 12 months data.

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